Conceptual cardistry brand Never-Never has released FLIP—a bold and unconventional addition to its lineup. Founded in 2021 by Nikita Yatsik and Eduard Adaska, the brand is known for previous sellout1 releases like FOCUS and BYTE, and continues its reputation for designing decks that are rich in character with this new installment.
FLIP features a design that redefines creative boundaries. The cards immediately stand out with their unique flipbook concept: when sprung or dribbled, the deck animates—offering a playful and interactive element rarely seen in playing cards. But FLIP is more than a visual trick. It’s an invitation for cardists to explore and reinterpret what a deck of cards can be.
As the brand puts it on their website https://doublenever.world:
Rethink Your Deck:
1. Default Configuration:
Red faces paired with black card backs on the top side, and black faces with red card backs on the bottom.
2. Reassemble:
Rearrange your deck for a familiar look: all backs on top, all faces on the bottom.
3. Break the Rules:
Or simply ignore convention to create an entirely new symbolic structure!
The deck features a bold green, black, and white color palette, creating a mesmerizing contrast in motion. Buyers can choose between matte or gilded edges for different visual experiences. Uncut sheets are also available on the product page.
FLIP’s release is accompanied by a performance video titled FLIPPING OUT, available on Never-Never’s YouTube channel, showcasing the cards in motion.
If you’re considering picking up a deck, don’t wait! Preorders are nearly closed at the time of writing.2
- BYTE deck is still available on Hanson Chien Production Co. website. ↩︎
- Hint: check their social media—there’s a promo code that’s about to expire! ↩︎
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